Many have said it, and I’ll repeat it because I think it’s imporant; it’s not the design and how it looks that should get all of the critique, but more the process and the way they went about it… Designing a logo for a 10 billion dollar company is something you don’t do in a “weekend”… Even if you could… I don’t know any agency or designer that would hear a claim like that and not shake his/her head… It's Gotham. My theory is that she is playing on that resentment to generate attention for yahoo by trolling the Internet with a poor logo and accompanying backstory that seems tailored to push buttons. I agree with pretty much all of what’s been said. Making matters worse are the huge interiors of those ‘O’s, inevitably at odds with the cramped spaces around them. It seems misguided to criticize this design at a formal typographical level when the logic of its construction is so clearly operating at the iconic level of “word as image”, with the compressions and expansions of font size and spacing visually representing the timing and volume dynamics of the performed speech act… a yodel, depicted in the typographical conventions of a cartoon. It’s a big improvement over the incongruous, oversized original. The redesign “carries on” some of the “distortion” in the letters but sterilized any possible meaning or representation. Pretty sure that their logo is custom designed (i.e., probably drawn by hand with no particular font). Given that context you’d think the designers would have shied away. Or maybe as a dying company, a typeface for a memorial is in fact, very fitting. Secondly, as some have alluded to, with its onomatopoeia, the word Yahoo! 3 Answers. 1 decade ago. And no! I agree with Ivan. The font is available in uppercase letters, numbers, most punctuation marks and accented letters. I guess you could argue that its more realistic and changes up the repetition, but i don’t know I would have preffered it all left.

@Sally – which makes it all the worse, Photoshoppery for its own sake. how about this? properties? Yahoo used to be red). Answer Save. Non-designer here. It keeps your inbox organized, to help you organize your life. You don’t mention why you resized the ‘Y’.

The Yahoo logo uses the "Yahoo" font which is freely downloadable. I’m not a bevel expert, but why is it that the ‘A’ and the exclamation point are the only shadows that arn’t to the left. You can click Check out free fonts below that have been used in logos, games and create text with them.Kindly link to our website if you use embed options above. That font is Optima.The ‘O’s come straight from Herman Zapf’s typeface, while the other letters are derived from it. For someone who claims to appreciate things like typography as much as she does, it’d have been nice if she’d mentioned the font or Zapf.

I think your post is missing the point — the kerning is supposed to be awkward to the point of “playful” so that the word seems to bend inward and the last ‘OO’ projects forward to jump out of the page.

It is a custom typeface, and a pretty sad one at that. It always appeared to me like extracted from a comic book where a newspaper boy was announcing “War!” (I’m not saying that this was good, just what I feel.)

This is junior-league design work. The tighter the letterspacing, the more obvious the inconsistencies become. (such as News, Movies, Sports, etc.) I was really curious about Mayer’s geometric proofs and mathematical justifications behind the new logo. It’s not a surprising affectation given the current retro fad of faceted and chromatic type styles. Spend the money to hire someone who knows something about typography. What is the Yahoo logo font? The first being it is incredibly reminiscent of a past period in time, which for a technology company, seems so misguided. Look at the bottom of the ‘H’, even in the larger version of the logo. for a more forceful and impactful typeface, and they decided on something so understated.

You can download the font for free If you do not want to download and install the font but just like to create simple text or logos using The following tool will convert your entered text into images using Yahoo Font, and then you can right-click on the image to save it or click on the Check out free fonts below, download them or create text images and logos with them online. The logo designers lowered the crossbars on the ‘H’ and ‘A’, and altered the contrast, making all diagonal strokes the same width. No doubt the product looks like a quick hack: they were on a hurry to finish it and go hanging with their family and friends. This logo would only be appropriate if Yahoo sold cosmetics/health care products. Fits right in. The tracking is very tight and the kerning in “AHOO” only acknowledges the extreme edge of each letter, leading to uneven spacing throughout.Optima, tracked tighter than its default but looser than the official logo.

I didn’t expect attribution, Rob.

From jeans and flannel to a department store suit. Pair one of these free logo fonts with an icon, and you are ready to start your business. Other than all the correct comments posted already and in the article, what I think was lost is the “shouting” cadence of the original logo. Those kinds of printed communication vehicles are usually produced by the lowest bidder, and quality is sacrificed for low production cost. The kerning takes into account each complete letterfom and the word as a whole.

Logo Font. 1 decade ago. There are hundreds of fonts out there with that style. I assume it was optimized for the very small sizes at which the logos usually appear, but even then it is really wonky — not in a good way.

The Yahoo logo was designed with a customized lettering style. I would guess in most situations the bevel would not even be apparent. Say hello to Yahoo's new logo. BTW, perhaps that “SPORTS” line is set in the “custom typeface” mentioned in the what font is used for the match.com logo?

The old logo may have needed a re-design but it had far too much character than the new one.

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