The identity has launched at a challenging time for the company: last week it was announced that Facebook was being sued over the logo design of its currency platform, Libra, and the Federal Trade commission … About See All.

Now, instead of being rendered "Facebook" or "facebook" with a lowercase "f", the rebranding displays the word "Facebook" in all capital letters and in a modern font. COM" in all caps, and it worked.”And one added: “Facebook’s move to FACEBOOK is clearly a rebrand for their boomer base that can’t figure out how to turn off caps lock.”When you subscribe we will use the information you provide to send you these newsletters. In a desperate attempt to rebrand itself, Facebook has unveiled a new logo and changed its name to ‘FACEBOOK’. While it’s a positive step to help users understand Facebook’s structure, the rebrand is also a reminder of the huge reach and power that Facebook has.

Mark Zuckerberg's company suddenly announces a new logo for the overall concern.

Not Now. or. 4.5 out of 5 stars. I just tried typing "facebook . Advertising/Marketing . com" into my browser, and got a 404. Facebook has changed its name to FACEBOOK, and has replaced the distinctive blue logo with a multicolour alternativeWhile the site claims that the change is ‘a way to better communicate our ownership structure’, it’s been widely mocked by confused users.He wrote: “We’re updating our company branding to be clearer about the products that come from Facebook.“We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”The new branding changes Facebook to FACEBOOK, and sees the distinctive blue design to a new multicolour alternative.

We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding. Reproduction of material from any Salon pages without written permission is strictly prohibited. Log In. Facebook has recently been the center of antitrust investigations and Capital Hill hearings, and its reputation for spreading falsehoods is back in focus this election season.“If you're having a bad press day (month or year), make the news about something else,” marketing expert Victoria Reitano told One crisis management expert said the parent company may hope to lean into the stronger reputations of its non-Facebook platforms to improve its public perception. And Facebook was also widely criticised for its political ad policy, which Zuckerberg stood by, despite rival Many users have also been quick to mock the new branding, with some taking to Twitter to discuss the change.One user wrote: “I’m not mad about the Facebook rebrand, just sad I wasn’t on the team that did as little as humanly possible and walked away with a criminal amount of money.”Another joked: “Wow, they took this rebrand seriously! While the site claims that the change is … Perhaps after another positive announcement from the company that didn’t make headlines: Facebook pledged $1 billion to ease a Victoria Reitano, a digital marketing and social media expert, told Salon in an email it’s the “oldest trick in the book.”“If you're having a bad press day (month or year), make the news about something else,” Reitano said. This new branding will appear not only on the Facebook app, but also across several other Facebook-owned services, including WhatsApp, Mr Lucio added: “This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.”The change comes amid a storm of negative coverage for Facebook.For example, co-founder Mark Zuckerberg recently spoke before the House Financial Services Committee, where he sparked serious concerns about Facebook’s cryptocurrency project, Libra. "I have no idea why they'd pick that — that's more of a design choice but if you look at most logo styles now, a lot are leaning that way," she said.Nicole Karlis is a staff writer at Salon.

She covers health, science, tech and gender politics.

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