But your brand guidelines are the documentation of your brand, from start to finish.Your brand guidelines are a document that anyone could pick up, look through, and fully understand everything there is to know about your brand and business.Brand guidelines are important because your company will not always be dealing with one agency.If you have loyalty to your branding agency (which always helps to But what happens when you’re going to advertise on TV? Follow her on Twitter @erinletson. BRAND GUIDELINES STORY | LOGO | LOOK & FEEL. Make sure these get documented!One of the biggest inconsistencies we see across brands when we help them to rebrand, is how they set out their business cards.Are you using T, Tel, or Telephone? When you hear Disney, the first thing you think of is what the Disney brand

Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love. Across the pond in the USA, creating a brand manual is often what our clients talk about.A brand guideline, brand book, or brand manual, is a document that summarises your brand. Prepare to Dominate. Both your brand strategy, and your brand identity.They should be used when communicating with new suppliers or bringing people into the company.You run a new campaign and something works?

What signage goes on the side?Your website design is an important part of your brand’s communication.Well, professional design agencies are now starting to create website style tiles. Added Sub-brand section. The creation and documentation of a brand strategy is no easy task.That’s exactly why we always recommend using a professional branding agency to help.If you’re determined to have a go at creating your own brand strategy, do make sure to download our guide that will help give you the best possible start.We’ve talked about the basics of including your visual identity in your guidelines already.If your company has physical locations, signage would be a common thing to find inside your brand guideline document.Are your signs flat, plastic vinyl? Updated Asset IDs for Toyota Brand and Vehicle Logos and End Tags. While prominent brands require more detailed rules and scenarios, startups and small businesses can get by with a pared-down set of guidelines and add to them over time.They can also include a mission statement, visual rules around images and icons, brand voice guidelines, and specifications for Below, a detailed breakdown of each of the section.Keep your cover page simple. All of this should be ironed out in your guidelines.When you’re adding new staff members, and getting additional business cards printed, you can use the document created by your agency, to help create the new business cards.Then, hand the document over to the printers, and explain where they can find the relevant part of the document.Some brands go as far as to note down paper stocks and finishes, so they can ensure consistency across all of their stationery.The last thing typically included in the most basic of brand guidelines is social media assets.What do your avatars look like? It acts as a framework on which to base all of your external communications.

Consistency for the win!Erin is the Content Lead at Looka. You’ll often get better results!Photography and illustration can play a key role in your brand identity.It’s important that a consistent photographic or illustrative style is established from the outset.Are you using conceptual photography to demonstrate concepts, or scribbly illustrations to help visualise things?If you’re looking for good photography, check out our post on This section of the guidelines will usually feature a selection of appropriate images, and a selection of inappropriate images.With photography, this will focus mainly on light, composition, and subject matter.With illustration, you’ll be looking at style, colour, and subject matter.Photographers and illustrators find this section particularly useful if they’re being brought in to help your brand.Your brand stationery should also be documented within your guidelines.Branding projects always tend to include (at a minimum), your business cards and letterheads. Their brand identity was already in place, but they were setting up a “Spanish Wine Fiesta.”We were brought in to create a brand within their existing brand, and therefore had to carefully construct the sub-brand, consulting their pre-existing brand guidelines along the way.A well constructed brand guideline document should be completely functional, and allow anybody to understand your brand.The terms brand book, brand manual, and brand guidelines are all often used interchangeably.

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Sub-brand. If you’re unsure on what brand pillars are, check out this post.Your Tone of Voice describes how your brand communicates with the audience and thus influences how people perceive your messaging.Are your emails signed off with; “Thanks, thank you, regards, kind regards, faithfully, yours sincerely…”?The tone of voice your brand uses can help accentuate the brand you want to communicate.To document this, we typically include a tone of voice table. Taglines should always follow title case rules, with major words capitalized and minor words lowercased. Signage. After that point, your responsive logo sizing should be used.The typography used across your brand should be documented in full.This should include, the font used within the logo, as well as;Your brand guidelines document should outline the typography used, where you can get access to them, and the sizes they should be used at, as well as their relation to each other.The primary colours are often the colours found in your logo design, plus a version of black, or versions of black, used as your main text.Secondary colours exist to add depth to your brand’s colour palette.These might be used across other forms of advertising, such as leaflets, exhibition stands, or your website.When you’re creating marketing materials, it’s important to have flexibility while remaining “on brand.”As the importance of the digital world rises, people seem to have forgotten all about print colours.Lately, we’ve been building brand identities that are fully flexible across both print and web, by accounting for that in the brand guidelines.Rather than simply swapping out RGB for CMYK values, try creating your own CMYK palette. Let us know in the comments below. Are you setting out your number with or without the international dialling code?


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