Razor-sharp satire. Features providing insights into the marketing industries. Helping publishers increase engagement, improve monetization and drive new audiences. And helped create a new brand identity in the process. The view counts are updated daily. Titled ‘Generation Lockdown,’ the video offered a stark reminder of the dangerous environment today’s students face in schools across the country.In celebration of International Women’s Day and the release of Captain Marvel, the US Air Force debuted a film and campaign to showcase the US Air Force’s female pilots.Tetley’s rebrand explored the emotional territory of ‘togetherness’ in its ad this year, which showed how a cup of tea can get the conversation flowing.
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The Latest news for the marketing & media industries. To help with this process, I asked members of the marketing industry and other experts for their opinions on the best, worst, and most memorable campaigns of 2019… Related: How To Have An Influencer Marketing Campaign That Works 5 Best Social Media Campaigns of 2019 Dove – #ShowUs Wendy's seemingly cracked the code on social media engagement. Integrated Marketing Campaigns: A marketing approach that involves creating a unified and seamless brand message. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package.

The office has been a hub of innovative McDonald’s creative for years, and in 2019 we saw a litany of great campaigns, from the hypnotically satisfying Egg McMuffin social video campaign …

This year’s best advertising had it all and more.The resulting list, curated by Adweek’s creative editors, shows how marketers pushed themselves and their industry out of their collective comfort zones, occasionally even accomplishing that most coveted of goals: becoming the centerpiece of cultural conversation.If you’re a fan of French advertising, then you’re probably keenly aware of apparel brand Lacoste’s track record of epic visual metaphors, crafted by Paris agency BETC (Adweek’s A swan song of sorts for Venables Bell, this campaign marked the agency’s last work with five-year client Reebok, which it declined to pitch in a review that sent the account to Deutsch this year. Giving new meaning to the Royal Marines’ long-running tagline, the ‘It’s a State of Mind’, the campaign illustrates the stealth that commandos must operate to overcome potentially deadly situations.Santander bank’s ad campaign saw the high-street name face off unexpected sector competition from a new player, Antandec - a copycat brand created by the popular TV duo.For better or worse, Gillette sparked a debate about the next generation of masculinity this year. All you need to do is become a member of The Drum. Holding events to support, inform, challenge and advise. But “Storm the Court” is When it comes to McDonald’s agencies, Wieden + Kennedy might have gotten most of the attention this year when it won Advertising folks love to talk about “storytelling,” but relatively few ads legitimately tell a story.

Social marketing campaigns, in particular, saw a lot of use during 2019, with varying levels of success. Over the course of an action-packed three minutes, Cook is thrust into a heart-pumping tour of the professional game.To mark the release of scary clown movie 'It Number Two' - Burger King Germany took on its clown-fronted competitor, McDonald's by offering up its own restaurant as a refuge.

Take a fresh approach to raising your profile with potential clients. Providing great companies with the recognition they deserve. So if you’re having trouble getting inspired for your brands next social media campaign, look no further – here are the top 5 best social media campaigns of 2019 (so far).
Many of the best advertising and marketing campaigns exist on social. Set to the tune of the 80s classic, ‘Together in Electric Dreams’ the spot saw two best friends perform passionately in their local to a crowd who are quick to join after a few pints.In Stranger Things 3, bad boy-turned-hero Steve Harrington works at fictional ice cream parlor Scoops Ahoy.

Wendy’s: Keeping Fortnite Fresh Whether it's making use of some strategically chosen influencers, drawing on the values of cause marketing or buddying up with major entertainment franchises like Game of Thrones, there are ways of rising above the noise.Here we bring you the 20 most viewed ads from The Drum's Creative Works in 2019.This informative spot features a journalist explaining why the term ‘fake news’ was trademarked - because fake news is not actually news at all. The broadcaster’s latest ad campaign celebrates the return of the Premier League and anticipates big changes in our viewing habits. Best Facebook Ad Campaigns in 2018 MobileMonkey The Power of Facebook Messenger Ads. Just in time for game six of the NBA Finals, Bhatia partnered with Tim Hortons to share his story of passion, inclusivity, and Canadian spirit.Strongbow’s brand campaign celebrated people from all walks in life coming together in a good old fashioned British pub. Targeting McDonald's customers, the aim of #EscapeTheClown was to get the fast-foodies out of the golden arches and into the nearest Burger King.KFC’s unconventional Mother’s Day ad featured a topless Colonel Sanders alongside Chippendale dancers to promote KFC’s collaboration with Cinnabon for the special day.

Not all social media campaigns are created equal. Powerful storytelling. Look no farther then Wendy's to see this in action. Here is a list of outstanding digital marketing campaigns from 2019. © 2020 Adweek - All Rights Reserved


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