Nike, la historia del logo más famoso del mundo. El nombre Nike y su famoso logo: The Swoosh. La historia del logo Swoosh Nike comienza en la Universidad de Oregón, allá por la década de los años 50. Phil asked, “Then, what else you got?”Swallowing her dismay and disappointment that spring day in 1971, she presented forth few more of her sketches.Finally, the three men, Knight, Johnson and Bob, pinned on the checkmark, even her personal favourite.Phil remarked nonchalantly, “Well, I don't love it, but maybe it will grow on me.”While referring to the core team for final nod, he wrote a small note: “We liked this one slightly more than the others,”.The real challenge was to outdo Adidas's stripes, Phil's personal favourite.Carolyn perfected the swoosh, but Knight was still refusing it.Eventually, she gave up and submitted the invoice of $35 for payment.Stephen A. Greyser, a Harvard Business School professor and sports management expert, says, “The Swoosh has become the living, vibrant symbol of the firm. Por: Modesto García.

In the creative world of design, the Nike Swoosh is undoubtedly a haloed brand logo with a simple, clear message.The notion behind the swoosh is thoughtful – elegance lies in simplicity.It is almost half a century earlier in 1971, that a female student of Portland State University, Carolyn Davidson, created history by designing her now globally recognised logo design, the Nike Swoosh.The Nike logo design, today is one of the most formidable and The story of this awesome logo design is straightforward and clean as the image itself.As one can expect, there goes a lot of hard work, consistency and funding behind every successful enterprise.Nike Swoosh, the iconic brand was the brainchild of a broke student of graphic design who created this fantastic piece for a few extra dollars that would pay for her oil painting classes.It took her 17.5 hours of brainstorming and drawing samples to come up with the final An amazingly few hours of creativity at the dirt cheap price of a mere $35!A trailblazer of sorts makes this story both interesting and unique.A decade later, the company recognising her seminal contribution to the success of the now world-famous brand of sports apparels, awarded her a ring, fashioned like a swoosh, with an embedded diamond and an envelope containing 500 shares of Nike stock.Phil Knight, the co-founder of Nike, earlier worked as an Assistant Professor of Accounting in the Portland State University where Carolyn was a student of graphic design.He also had a side job running Blue Ribbon Sports, which was then the West coast distributor for Tiger shoes, a Japanese brand made by Onitsuka Co. Ltd.Aware of her potential, she was then approached by her He often used her services to create charts and brochures for his company and paid her at the rate of $2 per hour for her work.After a fallout with his Japanese partners, he decided to launch his own brand of football shoe.Her only brief was that the design must convey a sense of motion and most importantly must differ from the rival company, Adidas.After about three weeks of brainstorming, she perfected her work by sketching designs on tissue paper and then placing those designs over a shoe drawing.As the legend goes, it took her just over 17 and a half hours to make the iconic symbol.Initially, Phil Knight and his business partners Jeff Johnson and Bob Woodell were not overly impressed by the design but decided to move forward with the Swoosh.Created using two curved lines, the symbol depicts motion with onomatopoeia attached as well.The Swoosh in its pictorial depiction symbolises the wing of Greek Goddess Nike to suggest the sound of speed and movement.The sound of the word includes movement and Swoosh in the design also relates to the fibre they use in their shoes.Another interesting analogy can be found in Roman history.Nike's equivalent in Ancient Rome was the Goddess Victoria.The check mark ‘V' can be perceived as an abbreviation for ‘veritas' meaning ‘true' and victorious.This is also an affirmative symbol and stands for ‘correct' and ‘yes' for athletes.With usage and speed of writing, the right ascending stroke got extended to denote tick mark, as written with pen crow quill to indicate ‘completed‘ or ‘success'.This holds true in other cultures and variants as well.The universal appeal of this affirmative logo is such that every athlete or sportsperson aspires to achieve the vision behind it.Nike in Greek mythology is the winged Goddess of Victory.In the Greek pantheon, her parents are God Titan Pallas and Goddess Styx, and she plays with Greek God Zeus, along with her siblings – Kratos – Power, Bia – Force and Zelus – Zeal.Nike, also called Victoria, is the divine charioteer, flying above battlefields and bestowing glory on the victors.She symbolises victory and is depicted with a branch of palm and crown denoting peace and success.She also carries the staff of Hermes as the messenger of victory.The name Nike was appended to the logo later when the first two names, Falcon and Dimension Six, suggested by Knight did not cut much ice among the employees.So he decided to hold a poll of all the names amongst his employee and Nike was suggested by Jeff Johnson, the first employee of the multimillion conglomerate.As Greeks would describe, their battle cry is ‘Nike', and the swoosh symbol signifies that the battle is won.For the twentieth century athletes, this footwear embodied the spirit of the winged Goddess to achieve goals.This can easily be described as an intelligent and smart adaptation from folklore to everyday usage in building an American global brand.Representing the wing of the famous statue of the Greek Goddess of victory, Nike, who motivates the distinguished and audacious warrior successfully conveyed in the battlefield, the logo was earlier to be regarded as “the strip” but was later termed as “Swoosh”, describing the fibre used for the Nike shoes.Davidson had successfully conveyed motion in a design that would look clean and classic when placed on a shoe.Reminiscing about the process behind the scene, in a rare interview Carolyn Davidson recounted:When the Nike pioneers caught their first glimpse of the black, curvy checkmark, the graphic designer waited patiently for a reaction.
The logo was once considered as an insignificant and humble symbol. Today, the swoosh is understood to be a symbol of speed, athleticism, and quality in apparel design.

The notion behind the swoosh is thoughtful – elegance lies in simplicity.

Frequently cited as one of the most recognizable logos in the world, the Nike logo makes a strong argument for simplicity. History of the Nike Logo Design – The Famous Swoosh. Un estudiante, llamado Phil Knight, entró a formar parte del equipo de atletismo que por aquel entonces dirigía un tal Bill Bowerman, quién se afanaba por encontrar alguna innovación que pudiera proporcionar alguna ventaja competitiva a sus atletas. Nike is an American corporation headquartered in Washington County, Oregon. We Help Businesses Globally with Custom Logo Designs, Brand Identity, Branding Strategy and Marketing for Web and Print.2 Lord Warden’s Ct, Bangor BT19 1GJ, United Kingdom In the creative world of design, the Nike Swoosh is undoubtedly a haloed brand logo with a simple, clear message. Comentarios: Seguir modesto_garcia. En sus 3 primeros años de existencia la marca se hacía llamar "Blue Ribbons Sports".La principal premisa exigida por Phil Knight era que el logotipo transmitiese movimiento.


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